{"id":1789,"date":"2023-07-04T10:02:06","date_gmt":"2023-07-04T08:02:06","guid":{"rendered":"https:\/\/www.ceres-advisory.io\/?p=1789"},"modified":"2023-05-15T17:12:21","modified_gmt":"2023-05-15T15:12:21","slug":"quels-sont-les-enjeux-dun-ux-design-dans-la-blockchain","status":"publish","type":"post","link":"https:\/\/www.ceres-advisory.io\/index.php\/2023\/07\/04\/quels-sont-les-enjeux-dun-ux-design-dans-la-blockchain\/","title":{"rendered":"Quels sont les enjeux d\u2019un UX Designer dans la blockchain ?"},"content":{"rendered":"

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Pourquoi l\u2019UX est indispensable \u00e0 la blockchain ?<\/strong><\/h3>\n

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Marie-Camille :<\/em><\/strong> \u00ab Lors de la naissance d\u2019internet et des premi\u00e8res ann\u00e9es qui ont suivies, le travail d\u2019un webdesigner \u00e9tait seulement de cr\u00e9er des interfaces esth\u00e9tiques et non des interfaces intuitives et fonctionnelles. Le ressenti utilisateur \u00e9tait seulement bas\u00e9 sur un aspect visuel. L\u2019exp\u00e9rience utilisateur \u00e9tait donc loin d\u2019\u00eatre optimale et mettait difficilement en valeur les produits.<\/p>\n

Avec la nouvelle \u00e8re que propose le web3, il serait dommage de commettre la m\u00eame erreur et de se passer d\u2019un UX Designer pour vos projets et ainsi cr\u00e9er un site web qui ne valorise pas vos produits et l\u2019adoption de la blockchain. L\u2019exp\u00e9rience utilisateur est primordiale pour comprendre et assimiler les attentes utilisateurs. \u00bb<\/p>\n

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Quels sont les enjeux d\u2019un UX Designer dans la blockchain ?<\/strong><\/h3>\n

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Marie-Camille :<\/em><\/strong> \u00ab Le principal enjeu d\u2019un UX Designer aujourd\u2019hui est de faciliter la compr\u00e9hension de la blockchain. La blockchain peut \u00eatre vu comme un syst\u00e8me complexe : il y a un jargon particulier, les enjeux et limites sont assez difficiles \u00e0 comprendre. Il faut donc miser\u00a0 sur une exp\u00e9rience utilisateur transparente avec un travail de vulgarisation.<\/p>\n

Tout le monde est plus ou moins nouveau dans la blockchain avec une degr\u00e9 de compr\u00e9hension et de confiance diff\u00e9rent. L\u2019utilisateur doit sentir qu\u2019un projet dans la blockchain est fiable, digne de confiance et stable. Il n\u2019est pas n\u00e9cessaire de comprendre toutes les clefs de la blockchain pour utiliser les produits blockchain.<\/p>\n

Aujourd\u2019hui l\u2019erreur \u00e0 ne pas commettre dans les interfaces de projets blockchain, c\u2019est de ne pas accompagner l\u2019utilisateur dans la compr\u00e9hension du produit. La blockchain a un c\u00f4t\u00e9 encore tr\u00e8s myst\u00e9rieux et pour les non-avertis l\u2019adoption peut \u00eatre compliqu\u00e9e. Pendant les premi\u00e8re secondes ou l\u2019utilisateur va arriver sur votre site, il faut qu\u2019il ait un maximum d\u2019informations et que la navigation soit fluide. Vous pourrez avoir le meilleur produit, si votre site n\u2019inspire pas confiance et que la navigation est difficile, vous ne ferez aucun acheteur. Si l\u2019on part du principe qu\u2019un utilisateur va d\u00e9cider s\u2019il continue sa navigation sur votre plateforme, il faut que vous communiquiez un positionnement de valeur clair et cr\u00e9er une navigation fluide dans les 10 premi\u00e8res secondes. \u00bb<\/p>\n

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Quelles peuvent \u00eatre les solutions focus utilisateurs dans la blockchain ? <\/strong><\/h3>\n

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Marie-Camille : <\/em><\/strong>\u00ab Il faut par exemple effectuer un travail d\u2019accompagnement dans la compr\u00e9hension d\u2019achat d\u2019un NFT ou dans la cr\u00e9ation d\u2019un wallet. Certains ont compris l\u2019importance de faciliter la navigation et optent pour des solutions comme l\u2019ERC-4337. Les d\u00e9veloppeurs ont trouv\u00e9 une solution pour la non-cr\u00e9ation de compte et permet de cr\u00e9er des portefeuilles plus flexibles et plus s\u00e9curis\u00e9s pour les utilisateurs. Il \u00e9vite \u00e0 l\u2019utilisateur de de stocker une clef priv\u00e9e pour chaque compte. Chaque compte devient alors comme un smart contract. C\u2019est une solution plus intuitive pour un utilisateur et permet de syst\u00e8me de r\u00e9cup\u00e9ration de mot de passe plus logique. \u00bb<\/p>\n

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Quel est le futur de la blockchain pour un UX Designer ?<\/strong><\/h3>\n

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Marie-Camille :<\/em><\/strong> \u00abLa bloc kchain est un monde qui offre une multitude de possibilit\u00e9 et touche tous les secteurs. Les projets sont donc infinis. L\u2019UX designer a un travail de facilitateur. Il doit faire oublier les aspects complexes de la blockchain et focaliser l\u2019utilisateur sur une navigation fluide et fonctionnelle.<\/p>\n

Pour r\u00e9sum\u00e9 et pour qu\u2019un projet blockchain r\u00e9ussisse, l\u2019UX designer doit valoriser le produit ou le service et mettre en avant le fait que le produit soit\u00a0:<\/p>\n

    \n
  • Accessible<\/li>\n
  • N\u00e9cessaire<\/li>\n
  • Attractif<\/li>\n
  • Cr\u00e9dible<\/li>\n
  • Avec une valeur ajout\u00e9e pour l\u2019utilisateur \u00bb<\/li>\n<\/ul>\n

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    Un projet ? Une probl\u00e9matique ?<\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/www.ceres-advisory.io\/#contact\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbContactez-nous\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][\/et_pb_button][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb4px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.20.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb4px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb][\/et_pb_divider][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ceres-advisory.io\/wp-content\/uploads\/2023\/05\/Marie-camille-delin-ux-design-designer-experience-client-customer-experiences-ui-blockchain-nft-video.png\u00a0\u00bb alt=\u00a0\u00bbCabinet-Conseil-CabinetConseil-blockchain-cryptomonnaie-crypto-web-nft-bitcoin-transformation-paiement-monnaie-web3.0-nouvelle technologie-transaction-tech-numerique-digitalisation-digital-strategie-tech-syst\u00e8me d’information-SI-innovation\u00a0\u00bb title_text=\u00a0\u00bbMarie-camille-delin-ux-design-designer-experience-client-customer-experiences-ui-blockchain-nft-video\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb15%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbet_body_layout\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

    \n
    \n

    Marie-Camille Delin,<\/em><\/p>\n

    Blockchain UX\/UI Designer<\/em>\u00a0chez Ceres Advisory<\/em><\/p>\n<\/div>\n<\/div>\n

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    Pourquoi l\u2019UX est indispensable \u00e0 la blockchain ?Marie-Camille : \u00ab Lors de la naissance d\u2019internet et des premi\u00e8res ann\u00e9es qui ont suivies, le travail d\u2019un webdesigner \u00e9tait seulement de cr\u00e9er des interfaces esth\u00e9tiques et non des interfaces intuitives et fonctionnelles. Le ressenti utilisateur \u00e9tait seulement bas\u00e9 sur un aspect visuel. L\u2019exp\u00e9rience utilisateur \u00e9tait donc loin […]<\/p>\n","protected":false},"author":3,"featured_media":1790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"\nLes enjeux de l'UX Design dans la blockchain - Ceres Advisory<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment rendre votre projet blockchain fiable et digne de confiance pour de futurs utilisateurs avec l'UX design - Ceres Advisory\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceres-advisory.io\/index.php\/2023\/07\/04\/quels-sont-les-enjeux-dun-ux-design-dans-la-blockchain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les enjeux de l'UX Design dans la blockchain - 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